Good marketer

 

The goal of marketing is to own the market, not just to sell the product.
So as to own the market, marketer should rule the customer.

 

In other words, to be a market leader, one should:
Identify customer's unmet needs, create customer values, communicate and deliver solution.

In the limitless competitive, dynamic and global marketplace, strategic market orientation is much better than maximizing management efficiency.

Today's marketing is totally different.
It needs creativity and flexibility.

The good marketer owns market, bad sells to the market, and ugly buys the market.

Surviving companies meet a following inequation:
V(value) >P(price) >C(cost)

 

The good marketer creates customer value by adapting new technology to customers' needs.

The bad sells by lowering the price.

Solution is best.